When PR Underwhelms

To be quite honest, we have no idea whether or not Allura Red AC (aka Red 40) causes kids to become decidedly non-mellow. But we do know that the food dye's advocates would be well-advised to spiff up their flagship website, which thousands of concerned folks certainly visit every day via The Google. For starters, the graphics don't exactly impress. Nor does the matter-of-fact slogan: "Red Dye 40—It's in Your Food."

But the what really strikes us as off-kilter is the site's "Editorial," which mak