How Good Does a Book Have to Be At 99 cents?

The 99 cent book is becoming a mainstay of the publishing landscape.  Pioneered by self published authors, the 99 cent price may be reshaping customer expectations.  John Locke, the eighth author to achieve Kindle Millionaire status, once famously told the Wall Street Journal in an interview that at $.99, the other authors have to be 10 times (or more) better than he.

"When I saw that highly successful authors were charging $9.99 for an e-book, I thought that if I can make a profit at 99...