Are you doing enough to make your clients like you?

It turns out you can’t leave popularity contests behind in the playground. Your likeability is relevant far beyond high school: it influences people’s willingness to work with you or buy from you.

Likeability is one Robert Cialdini’s (Influence) six factors of persuasion, along with authority, social proof, scarcity, reciprocity and commitment.

Given that likeability is so persuasive, shouldn’t you be thinking about it in your copywriting?

If you’re want to make your writing more persuasive, check out these copywriting tips.

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