Marketing – Review Building Programs

On Monday, I talked about newsletter mailing lists as a critical part of book marketing, and referred to a service I’d tried. Today, I’m going to share results from another program offered by that same service, a “read and review” option.

The first time I tried the feature, authors paid a fee and got twenty names of people who wanted to read and review your book, and you gave them a copy. Not everyone followed through with a review, or they had so many other books they’d signed up for that it...