How Trump got elected: it's worse than you thought

I have been registered independent for 25 years. I am skeptical of ideology and I am not big on conspiracy theories, but I am always interested in figuring out what's really happening. (For example, with my expose of the tech bubble). 60% of eligible voters on the eve of the election did not like either candidate. But even if one assumes the worse about Russian hacking, Comey, etc. it's not enough to explain what happened. Here are the main pieces.

The father of propaganda.

About a hundred years ago, the son of an immigrant to the U.S. brilliantly formulated what influences the masses and how to put it into practice. It was first used to sell soap, then tobacco, then Joseph Goebbels co-opted it to send Jews to the gas chambers. Why did the intellectuals and the Christians go along with it? Here's how it started....

https://phys.org/news/2015-07-america...

I am based in Silicon Valley and have followed and professionally covered the tech industry for years. "Old media" has been in denial about the digital revolution for decades now. And it turns out the masters of it, via social media, are Trump supporters. Far more people get their "news" from Facebook, Google, and Twitter than the NYT. Here is the frightening story (read carefully) of how Trump supporters figured out how to control it by mastering the algorithms that send out their message, en masse, to the gullible. It's not about facts, but emotional appeal.

https://www.theguardian.com/politics/...