Marketing – Building Newsletters

For many authors, marketing is a dreaded chore, yet something that has to be done in this competitive industry. Consensus says that the most effective way to reach potential readers is through newsletters. But how to find subscribers? Having sign up forms prominent on websites is one way. Offering incentives, such as a free story can attract new subscribers. But you still have to get them to your website. When I do ‘in person’ events, I bring along a newsletter signup sheet (and usually have...