What to consider when you expand globally as a startup

Five years  ago, when my sole occupation was that of a business journalist with a prominent national newspaper in India, I had the opportunity to interview John Flannery — the then President and CEO of the India operations of General Electric.  Headquartered in Boston, Massachusetts, this American multinational conglomerate was focusing its efforts towards having a sound strategy   for increasing its footprint in India.  To quote Flannery from that interview:

“The key thing for GE as a globa...