Gingham? Why gingham?

In the 19th century American West, Gingham was more than checked fabric made of cotton--it was also striped. Any woven cotton cloth made of pre-dyed alternating threads (plaid, striped, or checked) was called gingham. Why would pioneers (or frontiersman, or Old West women) select gingham? What made this fabric practical? Why would we name an anthology with Gingham in the title?