Readers Judge Books By Their Covers (Before You Self Publish, Part 4)

We’re continuing the Before You Self Publish series. Don’t miss Part 1, Think Like a CEO; Part 2, Don’t Publish Too Soon; and Part 3, Publish in Print.

Long before I worked in book publishing, a friend introduced me to a twist on the classic cliché:

If you can’t judge a book by its cover, then someone’s not doing their job.

First impressions matter, especially in books, where readers have so many options. A person browsing in a bookstore (either physical or online) looks at the book cover and...