On Being Rude

Customer service calls will always escalate when the individual who is representing the brand attempts to either control the conversation or treat the person complaining as if they are stupid. It's a huge Marketing faux-pas. It happens way more than it should.

A personal story: the other day I lost it on the phone when speaking to the customer service center representative of a very large brand. It's not in my character to lose it. It's a brand I have a strong affinity for, and a brand I am ver