Up Your LinkedIn Game: A Recap

Two weeks ago, I attended a Mastering LinkedIn for Women workshop at Blue1647. Great workshop that was very practical and I loved how it was geared towards women – both business owners and employees.

Tajuana Ross, aka ‘The LinkedIn Professor’, led the workshop and shared 5 mistakes we often make with LinkedIn. She was incredible and the level that she understands LinkedIn and how it works together with Google algorithms is nothing short of amazing. I mean, just take some time to check out her LinkedIn profile.

Here’s a recap of the lessons shared:

Mistake #5 – Ignoring LinkedIn.

Tajuana says, “If LinkedIn is not part of your overall social media strategy, you have a branding problem.” LinkedIn is all about establishing your professional brand. It’s the only place where people come specifically to network and do business. This means that you should make time for it. No excuses.

Mistake #4 – No photo. Bad photo. Wrong photo.

First impressions are powerful, right? On LinkedIn, the first thing that most people see – aside from your name – is your profile photo. “When people see your picture online, within a nanosecond, they have judged you, your trustworthiness and your competence.” The only kind of acceptable photo on LinkedIn is a professional headshot. Nothing else works. Not even bathroom selfies.