Are You Thinking Big Enough?

How big are you thinking? Will Marshall is thinking so big, he’s thinking out of this world. Literally. He’s just bought all of Google’s satellites with his 6-year old start-up, Planet Labs.

Paradoxically, Will can now think bigger because he began by thinking smaller.

In 2010 he asked himself “Why are most satellite images years old, and satellites so expensive?” (The NASA satellites launched at the time cost $850 million to build and launch).

The lightbulb moment came when NASA Director of...