The Rise and Risk of Psychometrics in Political Campaigns

'Mathematician Paul-Olivier Dehaye explains how Facebook Likes can be turned into a data-driven psychological profiles used to target political messaging on the individual level, and calls not for a retreat from online platforms that collect data, but towards a political framework that protects the privacy of the information gathered about us. Paul provided research for the Das Magazin article "The Data That Turned the World Upside Down" posted at VICE, and wrote the Medium article "The (dis)information mercenaries now controlling Trump’s databases." -- This is Hell! Radio