Finding the limelight...

How do you get yourself and your books noticed by the public? We hear that many publishers aren’t doing much PR anymore. How do you stand out from the crowd?
A great question that I've actually been trying to avoid ... 
In the years before the story in my mind became an object on a bookshelf, there was nothing but the writing. The writing was all there was. Now that it has made it there, a hard copy in stores, in boxes, in the hands of readers, I have a new role I didn't see coming: that o...