Build the most effective personalization strategy: A 4-step roadmap

Reading Time: 11 minutesWhaddya mean, ‘personalization strategy‘

It’s Groundhog Day again.

Do you remember the Groundhog Day movie? You know… the one where Bill Murray’s character repeats the same day over and over again, every day. He had to break the pattern by convincing someone to fall in love with him, or something like that.

What an odd storyline.

Yet today, it’s reminding me of a pattern in marketing. Marketing topics seem to be pulled by an unstoppable force through fad cycles of h...