Keep it Weird: Creative Director Michael Freimuth at the 59th monthly CreativeMornings gathering in Chicago

During Michael Freimuth’s talk at the 59th gathering of the Chicago chapter of CreativeMornings, the Eagles 1975 hit song “Take It to the Limit” looped in my head:

“…Take it to the limit, take it to the limit
Take it to the limit one more time…”

The refrain of Freimuth’s presentation was “balancing convention and fantasy.” He described the former as “good solid design.” The latter, “interesting and weird.” Together, they make “pure imagination”—compelling me to recall the 1971 movie “Willy Wonka...