Writer Wednesday: Making Smarter Choices

No, I'm not talking about things like what you eat or how often you exercise. I'm talking about marketing yourself. 2017 did not start off on the right foot for me. I didn't make the best choices as far as marketing my YA title, Fading Into the Shadows. What I did was follow my marketing efforts for my previous release. My previous release went really well. The problem is that my previous release was an Ashelyn Drake new adult romance. That's quite a difference from a Kelly Hashway young adult paranormal.
You can go ahead and ask, "What were you thinking?" I asked the same thing of myself. You can't market a YA paranormal the same way you market an NA romance. You just can't. I mean, you can try, but you will fail. So from now on, I plan to spend 2017 analyzing the best ways to market for specific age groups and genres. No more being lazy and repeating what I've done in the past with the hope that it will work again. Most of us hate marketing, but we shouldn't make it that much harder by not putting in the time and research to figure out what works best for each book.
How about you? Are you looking closely at how you promote and market yourself?
*If you have a question you'd like me to answer from the other side of the editor's desk, feel free to leave it in the comments and I'll schedule it for a future post.