[Guest Post] On Why Marketing Plans Fail

While I was at GenCon, I published an article over at the How To Write Shop that addresses why marketing tactics and plans fail.

Over the past, few years I've talked to a lot of authors experimenting with marketing using tools like: blogs, newsletters, social media, direct mailers and bookmarks, convention appearances, etc. When something doesn't work? They abandon it. Sadly, some of the tools they're leaving behind have real, tangible value. Newsletters, for example, take a long time to build but have a potential financial reward that can be directly correlated to its design and content. — SOURCE: The Number One Reason Why Marketing Tactics Fail

This article is tightly focused and was written with authors and game designers in mind. I know many, many people who do their own marketing, so I hope you'll check it out.