Using Social Media to Connect With a Global Audience

Are you thinking globally for your business? For example, are you a service professional only thinking local when you could be thinking globally?

I spoke to two service professionals, one whom is fluent in three languages and one who is fluent in two languages. And I challenged both professionals to see how their knowledge and talents could be brought to a much larger audience than they are currently targeting.

Restrictions on this global goal:

One professional's license is only good in California. But she also has an inspirational book that can be the springboard for international webinars on the book's topic.

The other professional is not completely comfortable giving talks in the language that is not her first language. But she can speak in her first language in global webinars.

Why are there now global opportunities for previously "local" businesses?



Because the Internet continually offers new communication connection options. And these options provide your business with opportunities for a global perspective.

For example, Google+ in beta has a live webcam option called Hangouts. If you're already on Google+, you can start talking to other people on Google+. Consulting gig anyone?

Meanwhile Facebook has announced an arrangement to connect your Facebook and Skype accounts. You can go from reading someone's update in your news feed to contacting that person through Skype.

All kinds of technology now exist that enable you to share your expertise and talents with people all over the globe. Yes, it may sometimes take effort to find the best technology for your own global needs. But even if you can't find what you need today, it will probably be available tomorrow (at least in beta).

Evaluate your business model right now to see if you can take your business global. And if you need help with this, contact Miller Mosaic.

© 2011 Miller Mosaic LLC

Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is the co-founder of the marketing consulting company Miller Mosaic, LLC, which offers "done for you" and "do it yourself" social media services at www.millermosaicllc.com/services/

Visit Phyllis' "about" page on Google Plus.

Information about Phyllis' fiction books and ebooks is available on her Amazon author page at http://budurl.com/PZMAmazon