Subscription Marketing: January Edition
If you read my marketing posts regularly, you’ll know that I’m an advocate of promoting the customer’s perception of value after the initial sale, or value nurturing.
Did you know that value nurturing is skill that you can add to your LinkedIn profile?
Seriously, check it out.
1. On LinkedIn, choose Edit Profile from the Profile menu
2. Scroll down to the Skills and Endorsements area. Click the Add skill box:
3. In the Add & Remove box, enter Value Nurturing.
Voila – it is now attached to your profile.
Send me an email, and I will endorse you for value nurturing. If you subscribe to these emails or have read the book Subscription Marketing, you’re ahead of most people.
More Value Nurturing Examples
The recent weeks have brought examples from competing ride share companies using data to add value to their services.
Uber: I’ve given Uber a hard time about how it has used its data in the past (the whole Ride of Glory thing.) But now the company is doing something truly valuable. It’s taking aggregated ride data, making it anonymous, and sharing resulting insights into travel patterns and traffic with city planners, municipalities, and the public. Check it out at Uber Movement. Way to add value through data, Uber!
Lyft: Uber’s competitor Lyft deserves some value nurturing recognition as well. In January, the company sent me an annual summary of my usage – a great way to demonstrate value.
Clearly I am not a frequent Lyft rider.
Lyft also creates value from aggregated data in the Lyftie Awards, in which it shares the “most visited” destinations in the cities it serves. Browse through the awards for cities near you – it may inspire you to visit some local spots.
Still More Unusual Subscription Services
Today’s batch of unusual subscriptions comes from the “Subscription Box” segment of the industry. Have you thought of subscribing to any of these?
Juice cleanse regiments (BluePrint)
Japanese Candy (JapanCrate)
3D-printing supplies (Maker Box, CubeForMe, ProtoCrate)
Subscription Economy Predictions for 2017
Zuora pays more attention to the subscription economy than most organizations or people. So when the company came out with its eight predictions for 2017, I paid attention. Read them here. Highlights include the end of car ownership and the Great Cable Unbundling.
Last Call for the Updated, Expanded Subscription Marketing Book
Several people responded to my call for stories or ideas that belong in the next, revised edition of Subscription Marketing – thank you! I learn a great deal from this community.
If you have something you want to see in the book, let me know. I’m wrapping up the content this month.
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