The Youpreneur’s Guide to Buying the Right Domain Name

There’s one question that comes up more than most others in the personal branding community:

“Should I buy a personal or brand domain name?”

What is the best strategy to follow when you’re looking at buying the right domain name for your business?

What they mean is this: Should I buy MyName.com, or should I buy MyBusinessName.com? And I think the confusion stems from some common misconceptions about personal branding:

Misconception #1: YourName.com might be limiting from a business perspect...