GREENERY - Pantone Colour of the Year 2017

According to ArtLyst Pantone's Colour of the Year has a massive impact on the design indsutry. So we can expect to see it appear on a huge range of products over the year. As the colour of the year Pantone insists that it is also a symbolic selection, 'a colour snapshot of what we see taking place in our global culture that serves as an extression of its mood and an attitude.'


Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate. Greenery is nature’s neutral. The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferation of all things expressive of Greenery in daily lives through urban planning, architecture, lifestyle and design choices globally. A constant on the periphery, Greenery is now being pulled to the forefront – it is an omnipresent hue around the world. A life-affirming shade, Greenery is also emblematic of the pursuit of personal passions and vitality.
PANTONE
Published on January 08, 2017 02:39
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