What to Know About Finding and Working With a Literary Publicist: Guest Post by Berlin Malcom

Like every other author I’ve interviewed, I struggle with PR: getting the word out about my books, knowing whom to contact and using social media effectively without letting it become a huge time-suck.

And like a lot of other authors, I dream of the day when I make enough money from my books so I can afford to hire a literary publicist.

The problem is, it’s a chicken-and-egg situation. If you want to sell books and build a lovely strong platform, you need a literary publicist.

But many of us...