“Truth” in Book Marketing – My Take

It’s not only Indie authors who have to wear the dreaded marketing hat.

Back at SleuthFest, Neil Nyren of Penguin-Putnam spoke of the marketing publishers do for their authors. Big names get the big budget. Lots of news releases, book tours, tons of ARCs sent out for review. But that same publishing house isn’t going to do that for mid-list authors. The money they put in is based on how much money they project that author will bring in. So, instead of direct mailings and book tours, the mid-l...