The Color of Creativity

The brain is like a Swiss Army knife, stuffed full of different mental tools that are well suited to different situations. Sometimes, we want to flex the prefrontal cortex, and really exert our rational muscles. And then there are other situations (like picking a strawberry jam) where thinking too much can be a real problem, and we should rely instead of the subtle signals emanating from the emotional brain.

It's no surprise that how we think - the particular mode of thought that we lean on at