One can not “force” book sales

Checking my Gmail spam folder, I came across a solicitation, from a book promotion service, inviting me to advertise my work on their website. The following paragraph particularly caught my attention:

“The (name of site redacted by me) specialize in making
sure that your book gets seen by readers
as well as media on major platforms to force
sales and with clear visibility”.

I am a simple soul and struggle to comprehend how one can “force” sales. As anyone with a rudimentary grasp of the Eng...