Curious George Learns About Brand Recognition

In June, 1940, hours before the Nazis occupied Paris, Hans and Margret Rey fled the city on homemade bicycles. They carried with them little more than their winter coats and an illustrated manuscript about an inquisitive monkey named Fifi. The Reys made their way to Lisbon, then to Brazil, and, finally, the United States. In 1941, Houghton Mifflin published their manuscript and gave the monkey a new moniker: Curious George.

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