Nielsen’s $560M Gracenote Buy Links Analytics Giants, Boosts Tribune

WEST HOLLYWOOD, CA – FEBRUARY 14: Recording artist Leon Bridges performs onstage at the Nielsen Pre-Grammy Party at Hyde Lounge on February 14, 2016 in West Hollywood, California. (Photo by Joe Scarnici/Getty Images for MAC Presents)

Media analytics powerhouse Nielsen is buying entertainment metadata leader Gracenote from Tribune Media Company for $560 million, the companies announced today. The deal should boost Nielsen as it continues to move beyond its trademark TV ratings into the digital...