Big Hooks -a marketing tool.

What is the BIG hook? Simple. A title.

Don’t believe me, read on. A few months ago, in a reader forum, I started a discussion, asking the question ‘what first grabs your attention when searching for a book in brick store?’ My thread stayed on top for weeks as readers offered their opinions. A great cover was the overwhelming answer with a catchy title running a close second. Behind them were the back-cover blurb and the author’s name.

When I threw ‘the cyber-stores’ into the mix, a catchy tit...