Future of Home and Business Security

The future of home security is the subject of massive disruption. The old-fashioned model of selling monitoring services to residents and businesses no longer delivers enough value to consumers and business owners to make it worth it. In fact, some studies suggest that as much as 90% of alarm incidents are faults. Compare those percentages to successful consumer products such as pregnancy tests which are accurate 99% of the time. The best way to look at the future of home and business security is to see it as essentially an APP. The Kindle is one example of a great technological platform, however when the iPad was introduced that had far more technological value, the Kindle was reduced to an APP. This is the future of the home and business security industry. The Three Dimensions of the Future There are three distinct dimensions of what I call “The Actionable Future” and they include: The Gibson Dimension I entitled this dimension the Gibson dimension in honor of author William Gibson wherein he famously stated – “The future is already here — it’s just not very evenly distributed” In other words, this is what’s happening to an industry right now that most executives simply don’t know about. The Near Read More

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