How to Avoid 3 Pitfalls of Goal-Setting

Goals Can Backfire, But Not if You Know How to Use Them

I’ve been an advocate of goal-setting for decades. Most successful people I know are. They set big goals and recommend others do as well. But some people are more doubtful.

They point to significant goal-related disasters and suggest goals can backfire. In 2002, for instance, General Motors determined to boost its share of the U.S. automobile market to 29 percent, a position they hadn’t held since 1999.

The company was obsessed with the number. But they missed it. Why?

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