Do Not Go Around Kissing Frogs Just Because, In a Fairy Tale, One of Them Turned Into A Prince

Frogs are the business propositions, projects, ideas or divisions that can be defined as Long Shots – very low probability, very high pay-off. A bit like winning a lotto.

In the context of the famed BCG Matrix lookalike, they are the opposite of the dogs which are moribund – low or negative payoff, almost sureshot. Take a look at the picture below:

How did this realisation dawn on me?

In the course of our growth strategy work, the companies are in the fortunate position of having a lot of spare cash, and not enough viable projects.…

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