What Makes a Christmas Release?

Come this time of year you can’t move at virtual booksellers for titles that reference snow, bells, or wishes and covers that feature well wrapped up couples, sleighs, and Christmas trees. This fact is especially true in the romance genre.

Christmas stories. It’s a strange concept, at least from an author’s point of view. Why spend time writing and editing a story that will only really sell for a couple of months a year. More often than not, you’ll find authors getting ‘joyful’ over their fest...