Why Social Media Presence is a Now a Must

Using social media today is not anymore an option. And this is the case as well in the professional world. If you don’t have any presence on Facebook or LinkedIn, or a minimum proficiency in social media, you look outdated and inadequate in the new world of work.

Let’s thus face reality: you have to have an online presence in the world today to exist.

It is not any more adequate to take a position of ‘non interest’ or ‘privacy defense’ to justify not to use social media. Not having any social media account to relate to brands or interests will increasingly become a handicap in the world of work and beyond.

We are not obliged to share the most intimate details of our lives or the faces of our children. But a minimum online presence around our interests, and the maintenance of a minimum social network, is now a must.

Strong message for all of you that have not yet started using social media!

Hat tip to Paul Hermelin, Cap Gemini CEO, for inspiring this post from his remarks at a conference.