Twitter Ads Suck
In the spirit of trying any and every ad campaign at least once, I tried the Twitter promoted ad system. I signed up for a 3-day campaign to advertise several of my books, but I ended it after just one day. According to their own analytics, every single one of the interacters were fake profiles. I contacted Twitter Ad Support to see if I would have to pay for these fake responders, and this what they said, followed by my reply. I promised Twitter that I would let people know how dissatisfied I was with their campaigns, and here we are!
[Tiwtter answer]
Hello,
Thanks for writing in about the quality of followers and engagements. One of the advantages of the Twitter Ads platform is that any RTs of your promoted ads are sent to the retweeting account’s followers as an organic tweet. Any engagements that result are not charged, however followers gained may not align with the original campaign’s targeting criteria. These earned followers or engagements do show in the campaign dashboard and are used to calculate cost per engagement, however you are not charged for them directly.
Twitter also passes all promoted engagements through a filtering mechanism to avoid charging advertisers for any low-quality or invalid engagements [HAH!]. These filters run on a set schedule so the engagements may show in the campaign dashboard, but will be deducted from the amount outstanding and will not be charged to your credit card.
If you have any further questions, please don’t hesitate to reply.
Thanks,
Twitter Ads Support
[My response]
Your filtering system must be highly flawed because I couldn’t find anyone who was an actual person versus a bot. I ended my campaign two days early because I could see immediately that I was paying you for no good reason. I am not a happy customer and not only would I not trust you again, I will tell people my honest opinion of this method of advertising.
— Java Davis
@javadavis
http://theroadtripwriter.com
