Complex systems including climate change, health care policy, and consumer behavior are difficult to comprehend because they have many overlapping factors that influence each other; it is hard to accurately model an outcome. The further out the time horizon the more challenging it becomes to make an informed decision. The concept of bounded rationality, which is the idea that decision making is limited by the information that individuals have—or choose to pay attention to—further complicates...
Published on December 02, 2016 12:19