The New Book “Unpuzzling Innovation” Conclusion: Mastering Innovation in a Structural Way

Innovation is about future, without it, you lose sight of tomorrow. Innovation is an exceptional, exclusive, and realistic idea that separates you from others without a second thought. Innovation is about growth, it captures the essential element of any business and quality within every leader. When innovation outside your organization outraces innovation inside your organization, it is time to address factors influencing business velocity, performance, profitability and customer preference. Look to and listen to your data, use it to help you drive innovation. Innovation becomes simply “creating value by solving simple or complex problems.” The importance of innovation has increased as the business has the pressure to get more and better innovation. And high-innovative organizations can fine-tune innovation management as a differentiated business capability and master innovation in a structural way.
Innovation = ideas executed to produce a value: More generally, innovation is about creating value from ideas. More specifically, innovation shouldn’t be serendipity, “Systematic Innovation” is an appropriately structured framework and a set of practical tools anyone can use to create or improve products, processes, and services that will deliver new value to customers. Making innovation happen is not hard, indeed too much nonsense it talked about this. But internal communication and management disciplines which we discussed in this book are key enablers to master innovation in a structural way.
No failures, no innovation, but you have to failover and fail forward: Innovation by its inherent nature comes with a risk. The failure is of crucial importance in the process of achieving innovation. However, majority of organizations are not fertile ground for ideation, because they fear taking risks, and seldom learn from their mistakes; their internal politics and fears discourage creative people and downgrade creative projects by means of senseless KPIs, while they push down the innovation funnel, and they forget brand dilution, customer and consumer relevance. Hence, the best judgment, a qualitative approach is given for risk and innovation. Learn from failures, these lessons will increase the effectiveness of your innovation management.
Innovation must be part of the organization’s DNA - culture: Innovation will happen when people are given free space to be creative without poor leadership or rigid structure to hold them back. Good managers are not always great innovation leaders. The overriding mindset in many organizations is to discourage new ideas. Leaders and managers must diffuse innovation through the organization and include everyone in crafting the innovation strategy, and empower innovators to catalyze the culture of creativity. True innovation and sustainability go hand in hand.
Innovation is expedited to adapt to the increasing speed of changes. The speed of change is expedited, so does the speed of innovation. Today innovation can happen anywhere and anytime. It expands both horizontally and vertically. It’s the state of mind to think and do things from a new angle, and it’s the business’s unique capability to gain a competitive advantage.



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