The Adorable Ads that Are About to Invade Your Text Messages

In October, 1994, Hotwired, the digital counterpart of Wired, ran the world’s first online banner ads. Fourteen companies pitched their wares, including Club Med, Volvo, and Zima. A.T. & T.’s ad, a modest black rectangle with rainbow-swirl borders, asked, “Have you ever clicked your mouse RIGHT HERE?” and proclaimed, “YOU WILL.” Forty-four per cent of those who saw the ad clicked on it.

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