#HighStreet: How Brick-and-Mortar Retailers Are Using Social Media to Regain Customers

Generally, the internet has been seen as a bad thing for high street retailers. Blockbuster, Woolworths and Barnes & Noble are defunct or struggling franchises that are widely seen as victims of the rise of online shopping. Customers are opting to shop on Amazon or eBay for lower prices and higher convenience, and brick-and-mortar stores […]