Top 10 Future Trends of 2017 – Trend #2: Experience v/s Content

Trend #2 is the surprising consequence of the downward cost of content: As content moves to its nominal cost (ie. Free), people are spending more on experiences. This is a trend which will rapidly grow in 2017.

Ten years ago, musicians would make their money selling songs and albums. Today, most music is listened to for free, and musicians make more from their concerts, merchandise and fan clubs. They are happy to see their music played on Youtube or streamed for free as they are no longer re...