Who The Heck Knows The "Right" Price for An Ebook?
I self-published a book in May. I set the paperback price at $12.33 (US dollars) and the Ebook at $.99.
I'm also still giving the book away free in a digital edition. I explained my reasoning in the post: Free = Sales ~ Give It Away & Sell More…
An author I highly respect, who bought my book, told me I needed to raise the price on the Ebook…
I'm still thinking about it…
Two blog posts have got me thinking even harder.
Dave Slusher at Evil Genius Chronicles wrote the post, Ebook Pricing vs Revenue. Even though it was written back in January and the exact numbers used may need updating, the method for finding the "sweet-spot" price for an Ebook is valid–if you have a penchant for math :-)
The other blog post was from L. M. Stull and wrapped around my mind more comfortably. It hit some emotional-pricing considerations. Here are a few snippets from, Ebook Pricing: Too Low? Too High?:
"The biggest argument I hear is that by selling your ebook for so little ($0.99 and the like) you are devaluing your work product AND that you are not obtaining quality readers. I have a lot of issues with this argument."
"Personally, I refuse to buy an ebook for $9.99. The only exception to this rule would be if William Faulkner crawled out of his grave and published a new book – then, and only then, would I *think* about it. My reasoning behind this is my ebook reader cost me $139. I'm not going to buy an electronic version of a book that cost almost a tenth of what the reader did."
"So what is the perfect price point? Heck if I know. I think it comes down to your marketing campaign, the quality of your book (of course) and I hate to say it… but also luck."
Do, please, read the whole post. Much there to ponder…
I'm hard at work on the sequel to Notes from An Alien and will more than likely raise its price ( a bit) when the second book is published.
What are your experiences with Ebook pricing?
Do you have any friends who are experimenting to find that "sweet-spot" price?
Who The Heck Knows The "Right" Price for An Ebook?
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Tagged: book pricing, Dave Slusher, E-book, ebook, Evil Genius Chronicles, L. M. Stull, Pricing, publishing
