It’s the Fight of the Year and No One Cares

Good news for boxing fans: this weekend’s fight is the most important one of the year, a long-awaited meeting of two of the best fighters on the planet, with no firm consensus about who will win. Bad news for boxing itself: many casual fans have probably never heard of either guy, and are therefore unlikely to spend seventy dollars to watch the pay-per-view broadcast.

See the rest of the story at newyorker.com

Related:
Conor McGregor at the Garden: The Double-Champ Does What He Wants
Are Smartphones Ruining Distance Running?
At Last