Make your Customer the Hero

This week Snapchat launched their Snapchat Spectacles to the public. Why have they been such a hit when Google Glass wasn’t?

Because Snapchat’s founder, Evan Spiegel, took a page out of Apple’s launch of the iPod 15 years ago:

Instead of focusing on the product, the launch focused at the customer. Why would someone want Snapchat Spectacles? Just to shoot 10 second videos? No. Because they’re fun to use and cool to wear.

Instead of launching the high-tech glasses worldwide or through retail s...