How to Make $20 billion in One Day

This Friday, 11/11, is the biggest shopping day in the world. And it was created by one man, Jack Ma, just 7 years ago.

Last year, Alibaba’s Single’s Day set a Guinness World Record for the most sales made by a single company in 24 hours – $14.3 billion. This wasn’t just in China – but across 200 countries that bought Alibaba products for up to 50% off during 11/11.

How did it start? When Jack Ma looked at the largest tech companies in the west, he saw companies like Amazon and Apple profitin...