Social Media Use Pre-Pub: Guest Post by Tara Lynne Groth

If you’re like me, you may have a love-hate relationship with social media.

You love it because it allows you to connect with readers and promote your books.

But you hate it—or at least, are frustrated by it—because it seems to take a lot of time and there is that nagging sense that whatever you’re doing isn’t as effective as it should be, either because you aren’t doing it the right way or you aren’t doing it at the right time.

Since I worry that I am failing at both, I always ask authors wh...