Hype and its Consequences

Most authors want discussion and buzz to swirl around their books upon release. Understandably so, attention leads to book sales and reaching a larger audience, but the flip side for readers is that the hype around a book can negatively impact the reading experience. As much as I like to think I give each book a chance based on its merits, there are undeniable instances where the articles, reviews, tweets and forum posts I see about a book have changed the way I approach the text. Hype playe...