Closing Arguments: The Logic of Negative Campaigning

Going into its final few days, the 2016 Presidential campaign looks pretty similar to how it has looked for months. The Clinton forces are running a data-driven and carefully targeted campaign designed to turn out a slightly modified version of the Obama coalition: liberals, minorities, young people, highly educated voters, and suburban women. Hillary Clinton herself is doing what she has been doing all along: personally tearing into Donald Trump, depicting him as too inexperienced, divisive, and unhinged to be President. Speaking on Friday to a crowd in Detroit that included a lot of African-American voters, she reminded them that Trump’s father’s real-estate company was sued for discrimination during the nineteen seventies. “We can’t trust him with our Constitution,” Clinton said. “We can’t trust him to obey the rule of law. He has shown us who he is. Now we have to show him who we are.”

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