4 Failure Points that Can Undermine Your Business – Failure Point #1: Follow Your Passion at Your Peril

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By Ed McLaughlin and Wyn Lydecker

The ideal formula for business success is when your passion and distinctive competence align. Only nine months after opening my first business, USI – a business based on my distinctive competence – I launched a second business called Sigma Communications Inc., or Sigma for short. Starting Sigma was the culmination of my long-standing passion to create a vehicle to more efficien...