A Culture of Communication Begins with Strategy

Be Strategic. These two words should be among the first words shared with your team in your communication planning.

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Is your strategic plan measurable?

Does it align with your communication plan?

“Be strategic” should be the first words considered with any planning.

The mission-driven organization creates a purpose-driven culture of communication when it aligns its design and communications strategy with the goals of its strategic plan.

Strategy is not an option, it is a requirement of your mi...