Can You Say It In One Sentence?

Can you say it in one sentence is a great phrase to bear in mind when you’re trying to clarify vision and strategy.

Last night I was talking with a friend who wants to write a book. We were talking through the core idea he wants the book to get across, and although there was some good stuff there it was still quite vague. “Can you say the purpose of the book in one sentence?” I challenged him. He couldn’t then, but he will go away to reflect on it. And that clarity will make the eventual book...